Mia Niemelä strengthens Boco IP’s expertise as an IP Specialist.

“A low-hierarchy, self-directed, and constantly evolving work community with a positive and supportive atmosphere can create added value for customers because employees are well taken care of. When, through my background research and interviews, I understood that this is truly reflected in Boco IP’s everyday operations, it became clear that I wanted to work at Boco IP. The first few weeks have only reinforced the feeling that I am in the right place, surrounded by wonderful people.“

Mia Niemelä initially built her career in the hotel industry with a degree in Hospitality Management, a specialized degree in Foreign Trade, and a professional qualification in Advertising. However, when she became a single mother, she transitioned from a three-shift job to the IPR field in 2001.

In her IPR roles, Mia has handled correspondence with clients, foreign partners, and patent offices, managed the preparation and submission of official documents to authorities, recorded and adhered to deadlines, and managed billing processes. Essentially, she has been involved in all stages of the patent protection process throughout her workdays.

In 2017, however, Mia felt that her career in the hotel industry was unfinished, so she returned to the field for seven years. During this time, she not only traveled extensively worldwide, gaining experience and networking with professionals in the industry, but also worked in various managerial positions in hotels. However, the travel industry, particularly in Lapland, is in constant flux. After much consideration, Mia decided to settle permanently in Southern Finland, where her son and sister also live. When Boco IP happened to be looking for an IP Specialist at the same time, the timing was perfect, and fate led Mia back to the IPR field.

Mia appreciates the IPR field for the fact that laws and regulations largely define the tasks and pace of work. Within these boundaries, however, the work is largely self-directed, team-based expert work that is never fully completed; there is always an opportunity to learn and develop further.

The constant development within the work community and the changes in the field keep her interest alive, and she is excited to return to the industry, eager to take on her new roles in both the mechanical and trademark teams.